Working Together in Perfect Harmony: Digital Advertising + Content MarketingContent marketing has emerged as an incredibly effective way to arm consumers with the information they seek and need, increase brand awareness, enhance engagement, and ultimately inspire action and conversions. Lee Odden likes to say:
“Content isn’t King. It’s the Kingdom.”
But the kingdom is crowded. According to Content Marketing Institute (CMI) and MarketingProf’s 2016 benchmark reports, 88% of B2B marketers and 76% of B2C marketers say they use content marketing.
With so many marketers in the content marketing game—many of them creating and publishing new content daily—competition is stiff. In addition, evolving algorithms for social media news feeds and search engine results make it even more difficult to get the right eyeballs on your content.
So, what’s the solution? How can you get that great content you’re creating in front of your target audience?