Thursday, March 16, 2017

Fancy owning a vintage watch belonging to Mark Knopfler? Here's your chance

A pair of luxury watches owned and signed by a Geordie rock legend are to go under the hammer to raise cash for a children’s charity.

Mark Knopfler has donated two of his own watches to be auctioned off in aid of Bravehearts of the North East.

The former Dire Straits frontman has also teamed up with renowned horologist Michael English and signed a further four vintage or limited edition watches.

Mark, who grew up on Tyneside, is the patron of the children’s charity, which was founded in the North East to recognise the exceptional courage shown by children who are battling illness or adversity.

Started in 1989, Bravehearts of the North East is a channel for parents, nurses, friends and family of brave children to nominate them to be recognised and rewarded with a Bravehearts crystal and a gift of their choice.

Judges receive a flood of applications each year for children between the ages of five and 15 to become a Braveheart.

Annual fundraising events, and support from sponsors and volunteers, means that every penny raised by the charity goes directly to the deserving children.

The auctions for the watches, which are detailed below, are on eBay until March 26.

1. TAG Heuer Kirium chronograph. This is Mark’s personal property and will come with a TAG Heuer box signed by Mark.

2. IWC vintage watch. This again is Mark’s personal watch. The watch will be auctioned with a signed strap.

3. Lum-Tec watch. Limited edition number 1 of 50. The strap signed by Mark.

4. Lemania vintage military watch. The strap signed by Mark.

5. Hamilton vintage General service military type watch. The strap signed by Mark.

6. Hamilton vintage military watch. The strap signed by Mark.

Friday, March 10, 2017

Is Your Content Marketing Designed for the New Customer Journey?

Is Your Content Marketing Designed for the New Customer Journey?

Thanks to the rise of the internet, the explosion of social media and the development of mobile technologies to feed these two innovations, the customer buying journey has become much more self-directed. According to a Forrester, 74% of business buyers say they conduct more than half of their research online before making an offline purchase.

As a result, content marketing has emerged as an incredibly effective way to arm consumers with the information they seek and need, increase brand awareness, enhance engagement, and ultimately inspire action and conversions.

But content marketing isn’t about creating and sharing as much content as possible. It’s about creating quality content that allows you to be the best answer, whenever and wherever your audience is searching. And understanding today’s customer journey will be paramount to your content marketing success. Below is a great illustration from Forrester on the many intricacies that journey can entail. As you can see, it’s not an easy, neat sales funnel these days.

Photo Credit: Forrester
The bottom line? Your content marketing efforts have to be optimized in a way that allows you to reach your customers and prospects at multiple touch points during their journey.

5 Email Marketing Platforms for the Modern Marketer

5 Email Marketing Platforms for the Modern Marketer

Email marketing has stood the test of time. The first email marketing campaign was sent in the 1970’s and the early 1990’s saw the first mobile email experience. No matter how many new tactics come on the market, email is still a strong force.

In fact, recent research has found that email marketing is 40% more effective at acquiring new customers than Facebook and Twitter. While most brands have not abandon email marketing completely, it’s taken a backseat to flashier advancements in digital marketing.

But the numbers don’t lie, email marketing can still be an incredibly successful digital marketing tactic, if executed correctly. Part of developing a successful email marketing strategy means having the right tools in your arsenal. This post covers 10 different email marketing tools (in no particular order) that can help you take your email marketing from good to great.


This email platform enables brands to deliver automated emails that are uber relevant, based on customer behavior. Everything about Emma is focused on creating a personal and customized experience for readers through the use of segment builders. Additionally, their drag and drop editor and HTML builder offers options for organizations large and small.