Fancy owning a vintage watch belonging to Mark Knopfler? Here's your chance

A pair of luxury watches owned and signed by a Geordie rock legend are to go under the hammer to raise cash for a children’s charity.

Mark Knopfler has donated two of his own watches to be auctioned off in aid of Bravehearts of the North East.

The former Dire Straits frontman has also teamed up with renowned horologist Michael English and signed a further four vintage or limited edition watches.

Mark, who grew up on Tyneside, is the patron of the children’s charity, which was founded in the North East to recognise the exceptional courage shown by children who are battling illness or adversity.

Started in 1989, Bravehearts of the North East is a channel for parents, nurses, friends and family of brave children to nominate them to be recognised and rewarded with a Bravehearts crystal and a gift of their choice.

Judges receive a flood of applications each year for children between the ages of five and 15 to become a Braveheart.

Annual fundraising events, and support from sponsors and volunteers, means that every penny raised by the charity goes directly to the deserving children.

The auctions for the watches, which are detailed below, are on eBay until March 26.

1. TAG Heuer Kirium chronograph. This is Mark’s personal property and will come with a TAG Heuer box signed by Mark.

http://www.ebay.co.uk/itm/TAG-HEUER-KIRIUM-CHRONOGRAPH-WATCH-MARK-KNOPFLER-BRAVEHEARTS-CHARITY-AUCTION-3-/292055990900

2. IWC vintage watch. This again is Mark’s personal watch. The watch will be auctioned with a signed strap.

http://www.ebay.co.uk/itm/VINTAGE-IWC-CAL-89-GENTS-WATCH-MARK-KNOPFLER-BRAVEHEARTS-CHARITY-AUCTION-2-/292055978879

3. Lum-Tec watch. Limited edition number 1 of 50. The strap signed by Mark.

http://www.ebay.co.uk/itm/LUM-TEC-M62-LIMITED-EDITION-1-50-MARK-KNOPFLER-BRAVEHEARTS-CHARITY-AUCTION-4-/292056010439

4. Lemania vintage military watch. The strap signed by Mark.

http://www.ebay.co.uk/itm/VINTAGE-LEMANIA-MILITARY-W-W-W-MARK-KNOPFLER-BRAVEHEARTS-CHARITY-AUCTION-1-/311823660829

5. Hamilton vintage General service military type watch. The strap signed by Mark.

http://www.ebay.co.uk/itm/VINTAGE-HAMILTON-GS-MILITARY-STYLE-MARK-KNOPFLER-BRAVEHEARTS-CHARITY-AUCTION-5-/311823752369

6. Hamilton vintage military watch. The strap signed by Mark.

http://www.ebay.co.uk/itm/VINTAGE-HAMILTON-RAF-6B-MILITARY-MARK-KNOPFLER-BRAVEHEARTS-CHARITY-AUCTION-6-/311823760989

Is Your Content Marketing Designed for the New Customer Journey?

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As a result, content marketing has emerged as an incredibly effective way to arm consumers with the information they seek and need, increase brand awareness, enhance engagement, and ultimately inspire action and conversions.

But content marketing isn’t about creating and sharing as much content as possible. It’s about creating quality content that allows you to be the best answer, whenever and wherever your audience is searching. And understanding today’s customer journey will be paramount to your content marketing success. Below is a great illustration from Forrester on the many intricacies that journey can entail. As you can see, it’s not an easy, neat sales funnel these days.


Photo Credit: Forrester
The bottom line? Your content marketing efforts have to be optimized in a way that allows you to reach your customers and prospects at multiple touch points during their journey.

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Emma

This email platform enables brands to deliver automated emails that are uber relevant, based on customer behavior. Everything about Emma is focused on creating a personal and customized experience for readers through the use of segment builders. Additionally, their drag and drop editor and HTML builder offers options for organizations large and small.